The Influence Of Organizational Digitalization On Work Relationships: Exploring Estrangement And Liberation

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Nouhayla BOUTALEB
Larbi TAMNINE

Abstract

ABSTRACT


In today's fast-paced digital age, organizations increasingly embrace technology to streamline operations and boost productivity. While digitalization offers numerous advantages, it also profoundly affects work relationships. This article delves into the multifaceted impact of organizational digitalization on employees' relationships, highlighting both potential estrangement and opportunities for liberation.


 


Digital tools can create a sense of isolation among employees, as face-to-face interactions are replaced by virtual communication. This shift can lead to feelings of detachment and disconnection, weakening the social fabric of the workplace. Additionally, the constant connectivity and pressure to respond promptly can contribute to stress and burnout, further straining relationships.


 


Conversely, digitalization also presents opportunities for liberation. It can break down geographical barriers, enabling collaboration across different locations and time zones. Employees can enjoy greater flexibility and autonomy, balancing work and personal life more effectively. Digital platforms can also facilitate more inclusive and diverse interactions, allowing voices from various backgrounds to be heard and valued.


 


This exploration of organizational digitalization reveals a complex dynamic where technology can both hinder and enhance work relationships. Understanding these dual effects is crucial for organizations aiming to foster a positive work environment. By addressing the challenges and leveraging the benefits, companies can navigate the digital age while maintaining strong, supportive relationships among their employees.


 


Keywords : Digitalisation - Work Relationships - Employee Autonomy -Virtual Communication - Flexibility and Autonomy

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Author Biographies

Nouhayla BOUTALEB

Third-year PhD. student in organizational management at ENCGF; Research and Study Laboratory in Management, Entrepreneurship, and Finance

Larbi TAMNINE

Aggregate Professor in ENCGF; Research and Study Laboratory in Management, Entrepreneurship, and Finance

How to Cite
Nouhayla BOUTALEB, & Larbi TAMNINE. (2024). The Influence Of Organizational Digitalization On Work Relationships: Exploring Estrangement And Liberation. International Journal Of Applied Management And Economics, 2(10), 066 –. https://doi.org/10.5281/zenodo.13837813