Optimizing the Supply Chain: The Impact of Digital Technologies on Efficiency and Sustainability

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BENTATOU Nouhaila
AIT LEMQEDDEM Hamid

Abstract

Abstract


This article aims to explore digital transformation as a managerial innovation and its role in optimizing the supply chain. It seeks to understand how innovative technologies can enhance operational efficiency while reducing the environmental impact of supply chains. In this context, it is evident that these technologies have profoundly transformed consumer behaviors, business operations, and interactions among various economic actors. A digitalized supply chain represents an intelligent and efficient system focused on value creation, aiming to generate new revenue streams and increase the commercial value of organizations. It relies on innovative approaches, integrating advanced technological and analytical methods. Unlike the distinction between physical and digital goods, the digital supply chain primarily focuses on managing its processes by incorporating various innovative technologies. Finally, digital technologies, such as platforms, systems, and algorithms, influence how we collaborate, exchange, integrate, and control all logistics operations.


 Keywords: digitalization, supply chain, innovative technologies, operational efficiency, environmental impact.


 

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Author Biographies

BENTATOU Nouhaila

PhD Student, Ibn Tofail University, Kenitra, Morocco

AIT LEMQEDDEM Hamid

Professor, Ibn Tofail University, Kenitra, Morocco,

How to Cite
BENTATOU Nouhaila, & AIT LEMQEDDEM Hamid. (2025). Optimizing the Supply Chain: The Impact of Digital Technologies on Efficiency and Sustainability. International Journal Of Applied Management And Economics, 2(12), 100 –. https://doi.org/10.5281/zenodo.14762214