Female Entrepreneurship Through the Prism of Literature: Skills, Constraints, and Value Creation

Abstract

Abstract:

This research is part of a qualitative approach based on an exploratory literature review, aiming to better understand the specificities of female entrepreneurship, particularly in Morocco. Through the analysis of academic and institutional sources, the study highlights the unique trajectories of women entrepreneurs, often motivated by identity, social, and cultural issues. It identifies the key skills mobilized; such as autonomy, leadership, or emotional intelligence while highlighting the numerous structural constraints these women face, including gender norms, limited access to financing, and a lack of institutional recognition. The research further highlights the plural nature of value creation, moving beyond strictly economic considerations to also encompass social and environmental effects.

Lastly, the study recommends an integrative approach, engaging public, private, and associative actors to create a more inclusive entrepreneurial ecosystem. The limitations of the current literature necessitate future field research to better understand local realities.

Key words: Female entrepreneurship, entrepreneurial ecosystems, value creation, gender gap, socio-cultural factors.