Overview of Youth Entrepreneurship in Morocco : The Case of Young Entrepreneurs in the Casablanca-Settat Région ?

Abstract

ABSTRACT:

Our research aims to understand how young entrepreneurs in the Casablanca-Settat region of Morocco succeed in their businesses. To achieve this, we draw on several theoretical models that have been developed by recognized researchers in the field of entrepreneurship, such as Kessler, Ahmad and Hoffman, Lasch et al., and Hannu Littunen.

The model we have developed aims to explain entrepreneurial success by focusing on three essential dimensions. Firstly, the entrepreneur's profile is an important factor in the success of their business. Therefore, we study the personal characteristics of the entrepreneur, such as their level of education, work experience, motivation, creativity, leadership, risk-taking ability, and tolerance for ambiguity. Secondly, we examine the business environment. External factors such as financial resources, regulations, competition, partnerships, and customer relationships can also have a significant impact on entrepreneurial success. Therefore, we analyze how these factors can affect the business's performance. Finally, we evaluate the preparedness for business creation. This dimension refers to the strategies, skills, and resources that the entrepreneur uses to prepare for the creation and development of their business. We examine how the entrepreneur uses these resources to anticipate risks, identify opportunities, and develop an effective strategy for their business creation.

KEY WORDS: Entrepreneurship; Entrepreneurial success; Entrepreneurial profile;  Key success factors (KSFs); Entrepreneurial determinants.