Exploring User-Generated Content In Tourism: Insights From Moroccan Travelers

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Published Apr 23, 2024
https://doi.org/10.5281/zenodo.11045564
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Statistic
Vol. 2 No. 07 (2024)

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S’HAIL MAHA
BENABDELOUAHED REDOUANE

Abstract

ABSTRACT


User-Generated Content (UGC) has significantly transformed the tourism industry, reshaping destination marketing strategies and influencing tourist decision-making processes. This study explores the perceptions of UGC among Moroccan travelers, gathering responses from 265 participants through a survey. The findings highlight the significant role that UGC plays in what travelers think and how they choose their next vacation destination. Furthermore, this study shows how content created by regular people play a huge part in how travelers behave. It also shows that the use of social media and engaging content is important in specific marketing strategies to attract travelers.


 


 


KEYWORDS


User-Generated Content, Content Marketing, Tourism Industry, Social Media, Moroccan Travelers.


 

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Author Biographies

S’HAIL MAHA

PhD candidate, Research Laboratory on the New Economy and Development (LARNED), Faculty of Legal, Economic, and Social Sciences of Ain Sebaâ, Hassan II University of Casablanca

BENABDELOUAHED REDOUANE

Professor, Research Laboratory on the New Economy and Development (LARNED), Faculty of Legal, Economic, and Social Sciences of Ain Sebaâ, Hassan II University of Casablanca.

How to Cite
S’HAIL MAHA, & BENABDELOUAHED REDOUANE. (2024). Exploring User-Generated Content In Tourism: Insights From Moroccan Travelers. International Journal Of Applied Management And Economics, 2(07), 076–103. https://doi.org/10.5281/zenodo.11045564