ASMAHANE TAHIRI; ZINEB BENYAHYA. L’intelligence artificielle comme levier de transformation du marketing digital au Maroc. International Journal Of Applied Management And Economics, [S. l.], v. 2, n. 17, p. 093 –, 2025. DOI: 10.5281/zenodo.17662947. Disponível em: https://ijame.com/index.php/IJAME/article/view/307. Acesso em: 3 apr. 2026.