The adoption of online banking services in Morocco : A review of literature

Abstract

Abstract

Moroccan banks continue to make great efforts to promote the use of online banking. However, some customers continue to use only traditional banking services. In fact, there is a reluctance to use online banking. This article examines the adoption of online banking in Morocco, with the aim of identifying barriers to its use. Our research reveals that the intention to use online banking is influenced by several factors, including perceived ease of use, perceived usefulness, attitudes towards online banking, trust, service quality and perceived risk. We contribute to the literature on online banking adoption. The theoretical and managerial implications of this article are substantial, highlighting the key factors that influence the choice to use online banking.

Keywords: Ease of use, Intention to use, Online banking, Perceived usefulness, TAM