Digital Survival: Businesses Facing the Challenge of Digitization and Sustainability

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MOUTIE Charafeddine
ELHAMMA Azzouz

Abstract

This study delves into the profound implications of digitization on corporate sustainability, highlighting its crucial role in the potential prevention of failure. A methodical approach has been adopted, involving careful analysis of a variety of scientific sources. Extensive research from reputable scientific sources and empirical evidence have been rigorously examined to clearly elucidate the complex links between digitization, sustainability, and corporate failure prevention. Concrete examples vividly illustrate the principles outlined. In addition, fine-tuned resolutions and exemplary methods are suggested for mitigating the risks of potential failure, highlighting notable business success stories. The underlying methodology relies on a thorough review of academic literature, the collection of empirical data and a logical structure to present the links between digitization, sustainability, and business failure. Anticipated results include an in-depth understanding of these interactions, with proposals for relevant resolutions. This composition offers an informed, structured, and persuasive perspective on this crucial intersection, prompting future explorations in yet unexplored areas of research.

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Author Biographies

MOUTIE Charafeddine

Doctorant, Ecole Nationale de Commerce et de Gestion Université Ibn Tofail, Kenitra, Maroc

ELHAMMA Azzouz

Professeur Enseignant chercheur Ecole Nationale de Commerce et de Gestion
Université Ibn Tofail, Kénitra, Maroc

How to Cite
MOUTIE Charafeddine, & ELHAMMA Azzouz. (2023). Digital Survival: Businesses Facing the Challenge of Digitization and Sustainability. International Journal Of Applied Management And Economics, 2(05), 085–103. https://doi.org/10.5281/zenodo.10424730